BSM and me go back a bit... when I used to work for Awesome Merchandise I would look after the label side of things for their distribution, so would talk to Kev the owner a lot. A few years later Kev signed my band an we released our first record through Big Scary Monsters. Since then I've been getting more involved and doing some more design work for the label.
I have a lot of admiration for everything BSM do. in the last year or so they have diversified their roster hugely and signed some amazing bands.
In September they are putting on their first mini festival 'BSM's Big Day Out' and Kev asked me to create the identity, poster and some merchandise for it.
Naturally they wanted something that looked bright and fun and including Kev's label dog Ron with a cocktail. That was my brief. I don't often work with loads of colour, so this was fun to come up with. The day has SO many sponsors and we have so many more bands to add, but below is the first announcement poster, a couple of social media graphics and some merch designs that you can order in a bundle with tickets here.
I'm really happy with the final identity we came up with for this. It captures the labels fun side, and making the little extras like a band graphic surrounded by all the illustrations for social purposes I felt was a nice touch instead of just pasting a logo over a PSD file. I spent a little longer on the merch as I wanted them to be different from the main poster.
There's a bunch more bands to be added so the final version will differ a little, but here's the progress so far...