strippers flooring x cornwall
Strippers Flooring from Cornwall approached me about rebranding for them. They're a floor renovation company based in Cornwall. Their logo was just a font taken from the internet, and they were after something more custom, and that gave you more of a sense of what the company is about. Andrew had been running the business for years so the intent was to create something new and fresh, whilst at the same time making sure the customer knew how established and long running a business it was. The branding needed to be used online, in print form and needed to stand out on the side of the company van. We went through a few versions and settled on the below for stationary, a van decal and the website.
Andrew wanted the logo to be one colour, but also include some little flourishes that made it stand out from a 'text only' logo, like many other competitors in his line of business have.
The box around 'Strippers Flooring' I designed to give a sense of wooden floor boards, the main thing they specialise in, including the tagline and the EST 1998 to show straight out how long the company have been around.
Business cards, letter heads and a notebook design. The business are a 'Which?' trusted trader so this was very important to include on these.
I chose a simple sans serif font pairing to go along side the minimal logo.
Legibility of the logo and the supporting font were important for the van decals. It was going onto a dark colour van so I made sure the logo worked well inverted.